Nescafé is one of the world's top-selling brands of instant coffee, made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven years by Max Morgenthaler and team.
It was called Nescafé in its U.S. TV ads throughout the '50s and '60s, as well as in store packaging. Later, Nestle introduced a new brand in the United States called Taster's Choice, which supplanted Nescafé for many years. In 2003, the company reintroduced the Nescafé brand, and the product is now known as Nescafé Taster's Choice.
In 2003 and 2004, fashion gurus Trinny Woodall and Susannah Constantine became the faces of Nescafé when they were featured in advertisements promoting the brand of coffee.
In Australia, it is known as Nescafé Blend 43.
In 2003 and 2004, fashion gurus Trinny Woodall and Susannah Constantine became the faces of Nescafé when they were featured in advertisements promoting the brand of coffee.
In Australia, it is known as Nescafé Blend 43.
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